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大数据思维与商业模式创新

基本信息
  2020/8/27 0:00:00~2020/8/27 0:00:00

  上海市 上海市

  

市场价5280.00

会员价5280.00 

 

课程介绍

培训对象

中高层管理者

课程大纲

一、互联网商业创新
1.各种创新
2.基础平台和上层变现
3.市场和产品
4.跨界整合


二、互联网商业创新
1.基础平台和上层变现
2.变现三种方式:广告营销。商品差价。直接付费。
3.基础业务免费 平台化 之上再推变现产品
4.腾讯:QQ和人际关系 -> 虚拟增值
5奇虎360:安全客户端 -> 浏览器 -> 广告(导航、搜索等) 
6.阿里巴巴:淘宝购物 -> 行为数据、广告、天猫等


三、问题
1.Google平台化
2.百度平台化? 
案例:腾讯


四、互联网商业创新
1.市场和产品
2.不同的产品角逐同一个目标市场
案例:阿里巴巴 天猫
3.市场和产品
4.相同的产品角逐不同的目标市场
案例:智能手机


五、互联网商业创新
1.跨界整合
2.云服务
案例:内容产业
内容产业 音乐 图书出版 电子书 tablet phablet 智能电视 跨屏


六、互联网商业创新
1.跨界整合
2.数据和算法
案例:Amazon 


七、数据重构商业流量改写未来

讲师介绍

陆教授,华东师范大学商学院副教授。主讲“电子商务”和“网络营销”课程,常任华东师范大学MBA、MPA《电子商务》、《网络营销》课程讲师,教学效果良好,曾被报纸、电视有所报道。 

 

讲师简介 ()

 

汇款信息

公司名称:北京中人网信息咨询股份有限公司

  行:招商银行北京分行大屯路支行

    号:866180508610001

    号:976

 

联系我们

客服热线:010-52725400-800

客服传真:010-52725273

客服邮箱:exposerv@chinahrd.net

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